Digital marketing is a hot buzzword right now — every business knows they need a strong digital presence to grow.
But, what does that really mean?
The digital world is wildly democratic, so you’ve probably already read a lot of feedback on what good digital marketing looks like and where you should invest your dollars for the biggest ROI. With all the noise, it’s hard to build your own idea of what it means to utilize this channel effectively.
Well, the WSI approach should help you cut through the noise and decide for yourself. Here’s our digital marketing agency’s strategy…
— digital marketing is, at its core, the practice of meeting people where they are in real time.
That’s it. No flashy software, new strategy models or acronyms required. People are more engaged in the digital world than ever before, and a smart digital strategy begins with thinking about being present where people engage with the web.
How do you know where people hang out online? Start by checking out your own screen time on your smart phone! Usually, the top apps you’ll notice here are a web browser and your favorite social media service.
You’re not alone.
In Austin, Facebook and Google are two of the top five web traffic destinations each year. They are also the websites and apps users spend the most time on.
Our digital marketing agency is focused on helping Austin, TX businesses connect with people when they’re using these online services. Through strategic Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google Ads Management and Social Media Marketing, our digital marketing services are designed to present your business information consistently in the places your customers go on the web.
Search Engine Optimization (SEO)
For most people, the first step to finding something new is opening Google.com. Whether it’s to access information to learn something new or a find a new restaurant, the search box is a tool that makes accessing the right web resource instant and easy.
Everyone uses Google to discover new things. In fact, over two trillion searches happen each year!
When someone searches for a service or product your company provides, researches your industry, or even looks for your business by name, getting your website or business listing on the first page of Google is a key to digital marketing success.
Our digital marketing agency specializes in helping Austin, TX marketers increase their organic search visibility — the free listings and results that are at the heart of Google’s popularity.
Through careful keyword research, strategy creation and content deployment, WSI can identify how your target audience uses Google to find the information they need and build out webpages that answer their questions directly. In addition, our technical SEO services also eliminate barriers to your website’s information like slow load times and messy architecture.
Pay Per Click Advertising
In addition to the long-term strategy that drives SEO results, Pay Per Click (PPC) ads present an instant-impact opportunity to get the attention of your customer on search results pages and other places your customers “hang out” online.
Most PPC ads are Google search results that are paid for. That means that, when your target customer searches for a specific keyword on the web, a targeted listing you created can appear at the top of the page based on your budget, not necessarily how well it answers a question.
Paid search ads are designed to help boost your brand awareness and get your name “top of mind” by placing your ad “top of screen ” — before Google’s organic results.
On top of the traditional search ads described above, PPC also offers chances to retarget your customers across the web by displaying your ads on popular websites or even in social media feeds after they’ve already visited your site.
Social Media Marketing
Aside from accessing information, the web is a huge social tool for people to connect and share. Facebook, for example, is the world’s third-most visited website — only outstripped by Google and YouTube.
This ever-growing corner of the internet is full of active users, and social media marketing provides a unique opportunity to engage with them online.
By keeping active on social media platforms like Facebook, your business page presents lots of opportunities for your customers to not only read your content, but also engage with it by adding comments and even sharing with friends.
But that’s not all.
Social media accounts require users to give up some personal information for marketing purposes, and while you’ll never see any of that information directly, social ads platforms can target your segments with unmatched precision.
By using all three channels together — SEO, PPC and Social — our digital marketing agency delivers visibility, brand awareness, website traffic and ultimately more customers to your Austin, TX business.
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